Matthew James Christoff is a convert and was accepted into the Catholic Church in 2006. Prior to his conversion, he was a pluralist, believing that all religions had truth but no single religion had the “Truth.” In the midst of a life-threatening battle with cancer, Matthew had a series of encounters with Jesus Christ that eventually led him to the Catholic Church.
Since entering the Church, Matthew has been thinking and writing about how people can better meet, know and love Jesus Christ. In 2013, Matthew launched The New Emangelization Project (NewEmangelization.com) to help the Church confront the Catholic “man-crisis” and to develop new ardor, methods and expressions for the evangelization of Catholic men. The project goals are to: 1) build a fact base that clarifies the attitudes and behaviors of Catholic men, 2) engage top Catholic thinkers including bishops, priests, deacons and lay men to determine the causes of the Catholic “man-crisis” and, 3) propose a set of principles to guide a New Emangelization.
The New Emangelization Project urgency is driven by this idea: There can be no New Evangelization without a New Emangelization, creating generations of Catholic men who are on fire for Jesus Christ and His Holy Catholic Church.
Matthew has conducted dozens of in-depth interviews with leading Catholic thinkers and evangelists on the topic of the Catholic “man-crisis” and how to address the crisis. Matthew’s work has been featured in Catholic World Report, Lifesite News, the Catholic Herald Our Sunday Visitor, The Wanderer, Aleteia, Catholic Exchange, Catholic Stand, Catholic Gentleman, Those Catholic Men and other Catholic publications and websites. He has appeared on EWTN, BBC Radio, EWTN Radio, National Catholic Register Radio, Relevant Radio, ChurchMilitantTV and other media outlets. The New Emangelization Project has covered in numerous articles in major media sources including the Washington Post, the Los Angeles Times, the Drudge Report, Huffington Post, US News and World Report, Slate, Salon and many others.
Matthew is also one of the co-founders of CatholicManNight.com, a parish-based Catholic men’s evangelization effort that is focused on meeting and knowing Jesus Christ in Eucharistic Adoration, Confession, table fellowship and discussion. Matthew is also one of the co-founders of The Catholic Watchmen, an effort that seeks to put the New Evangelization findings into practice in dioceses.
Matthew’s professional experience includes working and serving Fortune 500 companies in the areas of marketing, strategy and organizational consulting. He has worked as a brand manager at Procter and Gamble, a consultant at McKinsey and Company and a partner at Spencer Stuart Associates.
Matthew holds a Masters in Theology with a concentration in evangelization and catechesis from the Augustine Institute, a Masters in Industrial Administration degree and a Civil Engineering degree from Purdue University.
He is a Knight of the Holy Sepulchre and a 3rd degree Knight of Columbus.
Matthew and his wife live in Minnesota and have 7 adult children (including 3 wonderful “in-law” children through marriages) and four grandchildren.